These articles come from The Five Steps to Building a Successful Business course. This course is the product of working with small businesses for twenty-plus years and asking a simple question: Why do certain businesses succeed while so many struggle and ultimately fail? The Five Steps to Building a Successful Business will teach you how to successfully start and grow a business, or turn a struggling enterprise around.
What is the Customer Experience? It’s What Your (Really) Selling
The Customer Experience is essential to achieving business success. It’s the reason some businesses have loyal customers and can charge more for their product or service.
Published: 09/22/2021 - Edited: 09/27/2022
Building a Successful Business Mindset
Like any career, succeeding in the Business of Business requires developing skills that enable that success.
Published: 07/21/2021
Want to Build a Successful Business? Know Your Goal!
In sports, you know the goal. To Win! In business, the objectives and scorekeeping can be a bit harder to define.
Published: 02/05/2021
Own a Small Business or Want to Start One? Welcome to Your New Career!
As in any processes, all subsequent steps are dependent on the first. Get the first step right and you are on your way to success.
Published: 01/22/2021 - Edited: 01/25/2021
Five Steps to Building a Successful Business
Why do so many small businesses fail and why do so few achieve real, lasting success? In my experience it all boils down to some key skills that are lacking.
Published: 01/22/2021 - Edited: 06/06/2023
Grow Your Business, Invest Your Minutes
Want to grow your business? Want to increase profits? Then, invest your minutes in your business. Don’t spend them. And stop wasting them!
Published: 02/28/2018 - Edited: 03/08/2018
A Brief Introduction to the Five Steps to Building a Successful Business
After working with businesses for 20+ years, we noticed that successful businesses have 5 things in common.
Published: 02/19/2018 - Edited: 01/22/2021
Small business owner, how much do you need to break even?
We show you how to determine how much you need to charge for your business to break even.
Published: 11/27/2017 - Edited: 03/08/2018
Small Business Breakeven Reality Check - Hourly Pricing Version
Our small business breakeven spreadsheet can help you determine how many customers you need and what you need to charge!
Published: 11/27/2017 - Edited: 03/08/2018
The Five C’S of The Customer Experience
The Customer Experience is the second pillar of business success and has five key components: The Customer, Competence, Character, Consistency, and Communication.
Published: 02/09/2017 - Edited: 03/08/2018
The Trust Bucket
Each customer has a trust bucket you must fill to transform them from mere transactional consumers to passionate advocates.
Published: 01/13/2017 - Edited: 05/28/2018
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