This articles come from The Five Steps to Building a Successful Business course. This course is the product of working with small businesses for twenty-plus years and asking a simple question: Why do certain businesses succeed while so many struggle and ultimately fail? The Five Steps to Building a Successful Business will teach you how to successfully start and grow a business, or turn a struggling enterprise around. Check out more articles from the Five Steps series.
The Customer Experience is the second pillar of business success and has five key components: The Customer, Competence, Character, Consistency, and Communication.
The Customer: You must know who they are – an individual who needs your product, can afford your product, and, finally, makes the decision to purchase your product. These individuals are your customers. They are the ones you build your business around and the customer experience for.
Competence: Your product or service does not need to be the best in the world but it must do what it says it will do. It must meet the expectations you make for it.
Character: To create an effective customer experience your customers must see you as moral, upstanding members of the community, or at least not have a reason to believe anything less. To receive meaningful referrals, however, you need to go a step further. Customers must also believe that you have their best interest at heart. This is imperative.
Consistency: The customer experience must be constructed around your customer. It must be managed and maintained through systems (Pillar Four) so the experience does not change over time – unless you want it to. This means it is the same every time, everywhere. Consistency is vital because, over time, it creates your identity and brand in the marketplace.
Communication: The Customer Experience must be designed in a manner that makes every interaction – both conscious and subconscious - communicate the benefits your customers seek while consistently reinforcing your competence and character. Effective communication is what transforms needs into customers and happy customers into referral machines!
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This course package is thorough and will give you a solid handle on how to optimize your business expenses to minimize your taxes and keep appropriate records to handle any IRS challenges. Only want to dive into a particular topic? Jump to that video and scan forward to where your issue is addressed. Or watch the whole series to learn it all!- Josh, Charles Town, WV, Real Estate Agent Tax-Cut Library, Agent Edition Course
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I haven’t practiced in the accounting field in quite some time and wanted a refresher. The Overnight Account course 1099-Misc Basics was very helpful! It was simple to follow along and understand each section. I would highly recommend this course! Staff were quick to answer my question as well. I love that I can review the modules again, if needed, at any time. I will definitely be using them again for more classes.- Tammy, Anchorage, AK, 1099-MISC Basics (Training Edition) Course
I haven’t practiced in the accounting field in quite some time and wanted a refresher. The Overnight Account course 1099-Misc Basics was very helpful! It was simple to follow along and understand each section. I would highly recommend this course! Staff were quick to answer my question as well. I love that I can review the modules again, if needed, at any time. I will definitely be using them again for more classes.- Tammy, Anchorage, AK, 1099-MISC Basics Course